Fat Joe has released the official video for “The Aroma,” featuring Jadakiss and Stove God Cooks, with a surprise appearance from DJ Khaled. Directed by Eif Rivera, the black-and-white visual serves as the first taste of Fat Joe’s upcoming album, Organized Crhyme.
Fat Joe Releases “The Aroma” Video Featuring Jadakiss and Stove God Cooks
Ever since the song premiered on Joe & Jada, we knew Fat Joe had a banger on his hands, pure NYC energy through and through. Now “The Aroma” gets the visual treatment it deserves, directed by Eif Rivera. Shot in black and white, the video finds Fat Joe, Jadakiss, and Stove God Cooks locked in on a New York rooftop, with DJ Khaled somehow sneaking in like the old days. It’s a hell of a way to kick off the rollout for Fat Joe’s upcoming album, Organized Crhyme — he hit a home run with this one. Check out the video above, and find the streaming links below.