Enlisting his childhood friends Shomari Smith to direct the video and Jasmeen Miranda to produce, Phesto wanted his new video to throw you into the life of the renowned MC. “We decided to do a ‘day in the life’ concept, from when I wake up in the morning to going to the studio, the office, a show, and back home at the end of a busy day,” says Phesto. With DJ Toure on drums and Phesto’s uncle Ron Hill on guitar, the video incorporates the live elements that went into recording “Every Detail,” as well as footage from live shows that plays on the feel of the track. “The most enjoyable part of the video is all the performance scenes with the Hieroglyphics crew,” says Phesto. “They were shot at a real show and we always have a blast performing together. It never gets old!”
