Pep’s latest single and video, “Hip-Hop, My Friend,” plays directly to that sentiment. Featuring a funky guitar riff throughout, along with scattered, triumphant horns and soulful crooning vocals, “Hip Hop, My Friend” is the perfect backdrop for Pep Love’s intricate tale of his long lasting companionship with the music he views as confidant. And while Pep certainly isn’t the first rapper to write an open letter to hip-hop, he keeps it refreshing by focusing on the positives that hip-hop music and culture have provided him over the years, and particularly in trying times. Directed by Jordan Ching, Pep Love’s new album, Rigmarole, will be released March 6th via Hiero Imperium.
