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Big Sean has come a long way, since his mixtape days and since the 2011 release of his debut album Finally Famous, no doubt he has put a lot of work since he broke into the scene.  Therefore today he announced the official launch of Aura Gold which serves as a fashion and lifestyle company, catch some pieces above that were featured on Vibe Magazine and some words below from Big Sean as well.

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“Launching my own label is a dream come true for me. Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me.”  Big Sean adds, “I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time.”